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SCM Microsystems, a provider of solutions for secure access, secure identity and secure exchange and a business unit of Identive Group, Inc. today announced its second delivery of high speed SCR3310v2 reader/writers to China Unicom, which now has deployed more than 90,000 SCM reader/writers to facilitate SIM card issuance to its mobile phone customers across China.

One of the largest mobile service providers in China, China Unicom is using the SCM reader/writers in point of sales kiosks, stores and retail shops to quickly personalize a SIM phone card for each subscriber on the spot. Responding to the increasing demand for instant personalization of SIM cards at issuance, China Unicom has recently expanded its RPS (remote personalization system) program to its partners’ retail shops and point of sales, which are now also enabled with SCM readers.

SCM’s SCR3310v2 reader/writers enable China Unicom and its partners to quickly and cost effectively configure the specific services requested by each new or returning customer. Previously, predefined cards were used that enabled specific combinations of services, such as voice and mobile banking, mobile chatting, mobile banking and chatting or mobile info-on-demand. In addition to the inventory challenge this created, it was difficult to ensure the satisfaction of specific requests of every subscriber in every location. By using blank SIM cards and SCM’s reader/writers, China Unicom and its partners now can personalize the cards based on each customer’s service selection, including the SIM cards used in the popular iPhones and iPads, which China Unicom exclusively provides to the China market.

“Our RPS program has been very successful with customers and has allowed us to provide personalized SIM cards both quickly and more cost effectively,” said Gu Ding-Ming, service manager, marketing department of China Unicom Ltd. “SCM’s reader/writers are a critical component of this success as they provide the reliability and performance needed to quickly and securely upload large amounts of data to each card. SCM has continued to demonstrate its capabilities to fulfill  high-volume orders in a very short timeframe and to our complete satisfaction.”

“We are very pleased to be working with China Unicom to support their RPS program,” said Michael Schreiber, vice president of sales for SCM Microsystems. “This relationship has helped us to develop a stronger presence in the Chinese market, which we are working to deepen as well as expand to additional verticals. We look forward to a long and successful partnership with China Unicom, as both companies continue to provide innovative solutions for the mobile phone market in China.”


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