The term “metaverse” first appeared in 1992, before everyone was as comfortable, or even aware of, the Internet (Web 1.0). Today, however, big money, backed by even bigger companies are intent on making the metaverse (Web 3.0) as acceptable and utilized as the internet we know today. But how do we bridge the online ‘metaverse’ and our offline ‘universe’? Is the answer Secure NFC?

In this emerging Web 3.0 iteration, users consume, create, and own content; the networks (and the money exchanged) are decentralized, with blockchain technology replacing centralized intermediaries and providing the trust that enables both consumption and exchange. In fact, the market size of the Metaverse is expected to exceed $47 billion this year and predicted to rise to $680 billion by 2030 – representing a growth of more than 1000% in less than a decade

The metaverse is still at an early stage but is already powering a vibrant virtual-asset economy that includes smart contracts, cryptocurrencies and Non-Fungible Tokens (NFTs) – assets that carry a unique digital identity and can be traded between users on a public blockchain. Although NFTs tend to be associated with artwork, they actually represent much more. In many instances there may be a link between a digital NFT that is blockchain based and traded, and its real-world physical counterpart.

While a digital NFT element can be protected and trusted in the metaverse via blockchain technology – an equivalent level of protection and trust must be reflected in any offline physical artefact, This seminar gives our speakers that opportunity to demonstrate and explain how NFC could be the technology to bridge the online metaverse and the offline universe.

In Secure NFC, user data is stored in a standardized NFC data exchange format (NDEF) for contactless identification processes and customer engagement applications, but the secure authentication is built around a security architecture, based on robust cryptography. This ensures for attack-resistant communication between the initiator and the Secure NFC element, thus making it difficult for counterfeiting or cloning.

In this seminar we will first expand our knowledge of what the metaverse is, and demonstrate a real-world example involving artwork-based NFT’s and their equivalent offline counterpart. We will also investigate the application ecosystem for Secure NFC; Its’ relevance and use for anti-counterfeiting, secure identification and authentication. From documents, to tags, to the blockchain itself – we look forward to an interesting, educational and inspiring number of presentations that allow us to understand how Secure NFC could be the bridge we need between the digital metaverse and our off-line universe..


14:00 OPENING COMMENTS: Steve Atkins, The Silicon Trust

14:05 Introduction, Markus Moesenbacher, Infineon Technologies

14:10 A new era in direct customer communication – brands, fashion and art talk NFT, Kay Plaumann, AdvanIDe

14:30 NFT’s: No one will sell you rain, Lamber Lang, ArtsyApes

14:50 Unifying NFC and Blockchain for sustainability applications, Vijayaraghavan (Vijay) Narayanan, Infineon Technologies

15:10 Blockchain with NFC enables new use cases, Markus Moesenbacher, Infineon Technologies

15.30 CLOSING COMMENTS: Steve Atkins, The Silicon Trust

15:35 END


Kay Plaumann studied industrial engineering and is curious about technology..He has spent 15 Years in semiconductor components & value added services with a focus on smart-cards & security. Has spent time in the various roles of Product Marketing and Product Management for companies such as Omnikey, Assa Abloy, HID Global and now, AdvanIDe.

Lambert Lang is the Team Lead of ArtsyApes, the first physical-to-digital-to-physical NFT Project. Lang paused his Software Engineering Studies to pursue a career in Web3 full time. He is currently working to establish NFTs-As-A-Service to help onboard partners from all business sectors to this emerging space. Lang is also interested in the formation process of subcultures around the Internet.

Vijayaraghavan (Vijay) Narayanan heads the “NFC Product Group” within Connected-Secure-Systems division of Infineon. His group develops ICs catering to mass-market applications of NFC technology. Vijay brings close to 20 years of experience in taking ideas to production and commercialization in both start-up and large semiconductor corporates. In 2015, he built his own IoT product start-up on touch-free gesture recognition.

Markus Moesenbacher is Head of Product Marketing for Digital Identity Solutions at Infineon Technologies. He is responsible to drive the strategic definition of chip hardware and software solutions and customer communication. In 2016 he joined the Technical Marketing Team of Infineon Technologies and moved after 3 years to Product Marketing. Markus Moesenbacher holds a Master Degree in Electrical Engineering from the University Graz, Austria. He has more than 20 years experience in the Smart Card business.

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