Written by 
Identive Group has received the 2012 Frost & Sullivan Excellence in Best Practices Award for Global Identification and Security Product Line Strategy. The award recognizes the breadth and impact of Identive’s differentiated offerings in the highly competitive identification and security market. In particular, Frost & Sullivan cites Identive’s proactive strategy to incorporate radio frequency identification (RFID) and near field communication (NFC) technologies ahead of its competition to deliver secure identification (Secure ID) solutions.
“Identive is a prominent provider of Secure ID solutions to the global identification and security market, and its broad but focused product line gives it a competitive edge. Consistent customer focus, extension and development of innovative products, and prompt adoption of emerging security and identification technologies such as smart cards, RFID and NFC are customer-friendly strategies that will accelerate Identive’s move further up the secure identification value chain,” said Nandini Bhattacharya of Frost & Sullivan. Frost & Sullivan’s determines Best Practices Award recipients each year based its research and evaluation of how best-in-class companies worldwide manage growth, innovation and leadership. In selecting Identive as an award recipient, Frost & Sullivan pointed to the results of the Company’s technology strategy, which include an extensive range of products for secure identity management of digital devices, systems and data, and ongoing development of new product lines, services, and solutions that offer enhanced value for its customers. Among other examples, Frost & Sullivan cited Identive’s success in becoming a global one-stop-shop for NFC infrastructure products with the introduction of various NFC tags, tag customization, readers, tokens, and software development kits. This latest recognition follows the receipt earlier this year of Frost & Sullivan’s 2012 European New Product Innovation of the Year Award for NFC Application Development Platforms.
Joseph Tassone, executive vice president of technology and product management for Identive commented, “We live in a world in which individuals must use an increasing number of identity credentials to function in their roles as employees, citizens, students and consumers, and our mission is to help organizations manage these credentials in ways that are secure, effective and coordinated. Identive’s strategy to offer a complete range of Secure ID solutions, from individual RFID inlays to card readers to fully integrated identity management systems, is unique in the identification and security industry. We believe that this holistic approach allows us to offer both targeted and comprehensive solutions to our customers in the enterprise, government, education, retail, transportation and other global industries. We appreciate Frost & Sullivan’s recognition of our product line strategy and the contribution it is making to our overall growth and success.”