AdvanIDe announced Mr. Mark Goh has been appointed as the Director of Sales and Strategic Business of Southeast Asia. In his new role, Mr. Goh is responsible for driving the company’s business objectives and financial performance as well as the successful promotion of the AdvanIDe brand in the region. This involves profitably growing revenue and market share across the company’s semiconductor business and managing the strategic business of semiconductor components sourcing for EMS projects with contract manufacturers of ASSA ABLOY worldwide.

In addition to increasing AdvanIDe’s revenue streams in emerging markets, Mr. Goh will oversee the company’s regional strategic business activities that reinforce AdvanIDe’s position as a trusted source for its customers. With expertise across a wide range of markets throughout Southeast Asia, Mr. Goh’s industry experience will significantly contribute to AdvanIDe’s growing business.
Mark’s collaborative efforts in contributing to our strategic business projects and aligning them with our sales goals will continue to solidify our position in the industry as one of the leading silicon distributors,” said Mr. Holger Roessner, Managing Director at AdvanIDe. “The combination of Mark’s sales and business strategy experience will be invaluable in driving our ongoing efforts to supply our silicon partners with a world class platform.”
Based in Singapore, Mr. Goh joined AdvanIDe after four years in a smart card integrated circuits (ICs) sales management role in the Association of Southeast Asian Nations (ASEAN) region. This position follows a long career in sales and marketing with a focus on maximizing growth in the smart card related industry. Mr. Goh received his Bachelor’s degree in Electronics and Electrical Engineering from Nanyang Technology University in Singapore and holds a Graduate Degree in Marketing Management.

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