Identive Group, a provider of products and services for the identification, security and RFID industries, today at the 2011 CARTES & IDentification exhibition unveiled new product branding designed to leverage the growing breadth and depth of the Company’s technology and solutions across the value chain of the Secure ID market.
Highlights of the new branding include:
Rebranding of Identive’s product brands under a single group-wide brand. SCM Microsystems and Arygon Technologies have for nearly 18 months operated under a unified organization within Identive’s ID Infrastructure division and now will offer their market-leading RFID, contactless and contact-based smart card reader technology and solutions under the Identive brand.
Smartag, TagStar and ACiG Technology, which have operated for nearly one year as the Transponder division of Identive, will be now offering their RFID solutions under the Identive brand.
Hirsch Electronics will adopt the brand Hirsch Identive and will continue to offer security and identity management solutions to enterprise, institutional and government clients worldwide.
Identive’s cloud-based Identity as a Service (SaaS) offering will continue under the idOnDemand brand and integrated ID solutions for single card solutions, payment applications and identification systems will continue under the Multicard brand.
Identive is adopting a new corporate logo, emphasizing the Company’s focus on providing products, services and solutions along the entire Secure ID value chain.
“Consolidating our RFID and IT security products under a single market brand is the most recent step in our ongoing process to establish Identive as the signature company in Secure ID. It enhances our ability to provide products, solutions and services to a broader range of customers along the ID value chain,” said Ayman S. Ashour, chief executive officer and chairman of Identive. “Since the formation of Identive in January 2010, our size, scale and success have increased across virtually all facets of the company. This has enabled a more positive presence with customers and a stronger position with suppliers and industry partners.”